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The priority of SEO is to get clients' web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only. The goals of SEO web or Seo is to get inbound links pointing to a website or web page and improve its position in the results of search engines . And to do that, we must respect the rules of site design and use of a series of tricks, because the number of links is an indication of the popularity or importance of this site or this page.